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Brand & content marketing, London

I'm Arvind Sundar marketer.

View my work LinkedIn Open to a 12-month marketing placement from January 2027
The Vault: concept to colour gradeFirst Class, Visual CommunicationDesign-led socialFounder-led contentReels built for the phoneMSc Marketing & Brand ManagementOpen to a placement, January 2027

[ ! ] Make it worth stopping for

Most brand content gets scrolled past. I find the angle a brand can own, then shoot, cut and design it so people actually stop, watch and remember it.

[01] About me

Portrait of Arvind Sundar
First Class BSc in Visual Communication
MSc Marketing & Brand Management, Kingston University London
3 yrs

Running social and design for Avichi's media department

100-day

YouTube course I helped launch at AASC

6

Reels in AIM TN's Quote of the Day series

3

Identity systems, from logo to letterhead

In numbers

Ideas that land on a phone screen

I'm a marketing student in London with a designer's background. I studied Visual Communication at Avichi College of Arts and Science (First Class) and I'm now doing an MSc in Marketing and Brand Management with Professional Placement at Kingston University London.

I like work where the idea and the execution sit with the same person: finding the angle, then shooting and cutting it so it actually lands on a phone screen. At Over The Moo that meant everything from the content calendar to the colour grade.

Where I've worked Get in touch

Tools

  • Photoshop, Premiere Pro, Animate
  • DaVinci Resolve
  • Canva

Production

  • Photography
  • Videography
  • Colour grading

Languages

  • English, fluent
  • Tamil, native

[02] What I do

From the brief to the final cut

Campaign concepts and content calendars, then the shoot, edit, grade and sound. Plus the design and research that make it land.

Short-form
video

Reels and commercials I conceptualise, shoot, edit, colour grade and mix myself, like The Vault for Over The Moo.

Content
strategy

Seasonal content calendars, founder-led series and campaign concepts, built from a brief and planned around the feed.

Brand
design

Logos, identity systems, packaging, posters and editorial layouts, from first sketch to print-ready.

Consumer
research

Qualitative and quantitative research, including my MSc dissertation on founder Reels and consumer trust.

[03] Experience

Brands, colleges and internships

[01] / 03

Over The Moo, London

Apr 2026 – Aug 2026

Social Media Marketing Intern

Conceptualised, shot, edited, colour graded and mixed sound for "The Vault", a heist-themed brand commercial.

Built the "Fall For Your Freezer" seasonal content calendar and produced "Meet the Owner", a founder interview series.

[02] / 03

AASC, Chennai

Oct 2023 – Feb 2024

Media & Design Intern, YouTube Division

Designed launch posters, campaign graphics and infographics for Mission I'mPossible, a free 100-day exam course on the AIM TN channel.

Produced a campus tour film and worked on "Kanavu", a short film for exam aspirants.

[03] / 03

Avichi College, Chennai

2021 – 2024

Head of Social Media, Design & Media Production

Ran the Instagram and Facebook strategy for AVM's Masterclass event series.

Designed the department newsletter, covered live events, and built a promotion template the department adopted.

[04] Case studies

Selected work

Five projects, from a brand commercial to a government YouTube launch. Open any card for the full story.

Find the angle.
Make it land.

Have a placement in mind? Let's talk.

Email me

Placements and roles:
sundararvind9@gmail.com

London
United Kingdom

Open to a 12-month placement
from January 2027

Case study 1 of 5

Making a dairy-free ice cream brand feel personal

Over The Moo, London, Apr–Aug 2026

The Vault, brand commercial
Meet the Owner
Freezer Certified, Part 1
Back, better than ever

Reel covers designed by me. Hover or tap any frame to preview.

Over The Moo is a UK dairy-free ice cream brand competing against much bigger names on the freezer shelf. Working directly with founder Simon Goodman, I conceptualised, shot and edited the brand's Instagram Reels.

I built the seasonal "Fall For Your Freezer" content calendar and turned founder briefs into campaign concepts.

My lead piece is "The Vault", a heist-themed commercial where the loot turns out to be a pack of Over The Moo in the freezer. I came up with the concept, then shot, edited, colour graded and mixed the sound myself.

I also produced "Meet the Owner", a founder interview series, from filming through to edit and thumbnail design, and turned a street sampling day into "Freezer Certified", a Reel series with its own cover design.

Role
Social Media Marketing Intern
Did
Content strategy, calendar, concepting, filming, editing, colour grading, sound, thumbnail design
Kit
iPhone 16 Pro Max, Zhiyun gimbal, Premiere Pro, DaVinci Resolve
Case study 2 of 5

Giving a college media department a voice

Avichi College of Arts and Science, Chennai, 2021–2024

Masterclass guest posts and The Artitects View newsletter (January 2023). Tap any piece to see it full size.

As head of social media, design and media production, I planned and ran the Instagram and Facebook strategy for AVM's Masterclass, the department's event series with film-industry guests, held in 2022 alongside the 20th Chennai International Film Festival. I designed the announcement post for each guest speaker.

I also designed The Artitects View, the Visual Communication department's newsletter, and co-wrote its articles, plus invitations for the department's photography workshops. Around that, I covered live sessions with photography, video and speaker interviews, and built a promotion template the department adopted for future events.

Role
Head of Social Media, Design & Media Production
Did
Social strategy, social post design, editorial design, writing, event photography and video

Motion and video for the department Logo animations and a teaser Reel. I animated both logos; neither logo is my design.

Masterclass logo animation
The Artitects intro edit
Countdown teaser Reel
Workshop invitations 2 pieces
Case study 3 of 5

Launching a free exam-coaching programme on YouTube

Anna Administrative Staff College, Govt. of Tamil Nadu, Oct 2023 – Feb 2024

Campus tour film

Campaign posters and the campus tour film. Hover or tap the film to preview.

AASC, the Tamil Nadu government's training institute, launched "Mission I'mPossible": a free 100-day video course for the TNPSC Group 4 civil service exam on its AIM TN YouTube channel, with 220 videos, 27 tests and a podcast.

In the institute's YouTube division, I designed launch and teaser posters, campaign graphics and infographics for the series, produced a campus tour film, and worked on "Kanavu" (Tamil for "dream"), a short film dedicated to exam aspirants.

Role
Media & Design Intern, YouTube Division
Did
Campaign graphics, posters, infographics, video production
More from AIM TN 10 pieces
Behind-the-scenes post for the series
Channel timeline
Motion graphics recapping every AIM TN course launch
Not a straight line
Animated explainer for exam aspirants
Chat Reel
Messaging-style Reel promoting the channel

Quote of the Day series 6 of 7 parts, Tamil motivational Reels

Part 1
Part 2
Part 3
Part 4
Part 5
Part 6
Case study 4 of 5

Design and video coursework

Avichi College of Arts and Science, Visual Communication Department, 2021–2024

Tap any piece to see it full size.

For my Visual Communication degree, I built identity systems for three fictional organisations, each with a different job to do: Novus, an advertising agency; Tyredome, a tyre and servicing business; and Unify, a non-profit that reunites families. Each one runs from the logo through to business cards and letterhead, and for Unify, a volunteer uniform.

I also created Wachs, a premium scented candle brand, designing everything from the jar packaging and its bamboo artwork to the brand's character mascot.

Alongside them are two public-awareness posters: "Power to the people", on switching off to save energy, and a campaign against ocean plastic, where a whale's tail rises out of a plastic bottle.

On the video side, I shot, composited and edited a green-screen talk show as a term project.

Did
Logo design, identity systems, stationery, packaging, character design, posters, green-screen shooting and compositing, video editing

Video production Undergraduate term project: shot, composited and edited

Green-screen talk show
Full identity systems cards, letterheads, uniform and mascot
Case study 5 of 5

How do founders of small plant-based food brands use Instagram Reels to earn consumer trust?

MSc dissertation research, Kingston University London, in progress

When a founder shows up on camera, what makes people believe them?

My dissertation looks at how founders of small UK plant-based food brands use Reels to communicate authenticity, using Signalling Theory to explain which cues build trust and why.

It's the question behind my practical work: finding the angle, then shooting and cutting it so it actually lands on a phone screen, and understanding why it works.

Lens
Signalling Theory
Modules
Strategic Brand Management; Market Research & Data Analysis; Social Media Marketing